$17.14: The amount spent by Mitt Romney’s campaign for each vote received so far, as compared to the $2.54 that Rick Santorum spent, or the $9.05 that Newt Gingrich spent. The only candidate that has spent more is Ron Paul, dropping $31.55 for each of his votes. So what does this all mean? Time’s Michael Scherer writes that the numbers mean “[both] a lot and a little. We can say convincingly that Santorum has been overperforming, compared with the field, while Romney has been underperforming. If Romney were a corporation, it would hire a Bain consultant to come in and figure out how to reduce its cost per vote.”
