“DISGUSTING.” “Obscene.” “Gross.” Those are just a few words people have used to describe “Glutton Bowl #1: The World’s Greatest Eating Competition,” which aired on Fox last Thursday. Contestants were challenged to eat bowls of mayonnaise, sticks of butter, and “Rocky Mountain Oysters,” and the only rule was “what goes down must stay down!” The winner, Takeru Kobayashi–weighing all of 130 pounds–received a whopping $25,000 after besting his opponents in the final round (cow brains).

Yes, the program is something along the lines of “Temptation Island,” “Who Wants to Marry a Millionaire?” and “When Good Pets Go Bad,” but don’t think for a second that this was some ratings stunt put together at the last minute. Glutton Bowl is actually sanctioned by the International Federation of Competitive Eating. In other words, this goes on all the time.