Chrysler’s Wisconsin Moment

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By now the Chrysler Super Bowl advertisement has become well known. And not surprisingly it’s gotten political. “Powerful spot,” said David Axelrod. “Extremely well-done,” said Karl Rove, adding:

It is a sign of what happens when you have Chicago-style politics, and the President of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising and the best wished of the management which is benefited by getting a bunch of our money that they’ll never pay back.

Indeed, the political aspect runs deeper. As the Hollywood Reporter revealed, “two members of the creative team that produced the two-minute spot for ad agency Wieden+Kennedy donated their personal time in 2008 to make pro-Obama art.” 

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