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Cuba’s next step on capitalist road: advertising

By Peter Orsi
Published June 17, 2012 4:01am ET
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Cuba’s next step on capitalist road: advertising
In this June 10, 2012 photo, design student Alejandro Perez sprays water on a advertisement sign promoting La Pachanga, a private cafeteria, preparing to attach it to the serving bar in Havana. Perez and a team of students helped design the cafeteria's mascot and ad campaign. For decades, Communist-run Cuba has essentially been free of commercial advertising. But it's a knotty problem for thousands of budding entrepreneurs who have embraced President Raul Castro's push for limited free-market reform. So they're turning to guerrilla marketing. (AP Photo/Franklin Reyes) | Franklin Reyes

HAVANA (AP) — For decades there’s been no such thing as a commercial radio or TV spot in Cuba. Ditto for billboards, website banner ads, and newspaper classifieds.

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