Netflix issued an apology for the marketing poster that critics said hypersexualized teenage girls in a movie set to premiere on the streaming platform next month.
“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties,” the company tweeted Thursday. “It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.”
Backlash on social media began with the emergence of artwork that accompanied the movie “Cuties,” which tells the story of 11-year-old Amy, a girl of Senegalese origin living in a poor neighborhood in France, who “joins a group of dancers named ‘the cuties’ at school,” according to a description of the film. Over the course of the movie, which will be released on Netflix on Sept. 9, she becomes more aware of her femininity through dancing, Deadline reported.
We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020
A trailer for the movie, which was released in France via Bac Films earlier this week after its initial premiere at Sundance, shows Amy becoming friends with girls her own age and learning to dance with them while facing the struggles of adolescence at home. There are multiple clips where they are dancing with exposed midriffs.
A movie poster for the film showed four girls posing on stage dressed in tight dance outfits.
Netflix. I would like to have a word with you. pic.twitter.com/G7AxP0J4pl
— Pig (@BionicPIGtv) August 19, 2020
