Texas Sen. Ted Cruz’s presidential campaign has been, from the beginning, the campaign of a man with a determined plan. He beefed up staff in key states (and not-so-key states) and his campaign became intimately aware of the primary and caucus rules of each state so they could adjust their strategy as necessary.

Compare that to Cruz’s rival, businessman Donald Trump, whose campaign remains to this day based more on media appearances by the candidate than state-level planning and organization.