Bridgestone set to become top tier IOC sponsor

Published May 28, 2014 10:32am ET



TOKYO (AP) — Japanese tire manufacturer Bridgestone Corp. is reportedly set to become a top-tier sponsor of the International Olympic Committee in a 10-year deal that will cover the 2020 Tokyo Games.

The Asahi Shimbun newspaper says Bridgestone will pay $344 million to become a worldwide sponsor under the IOC’s global commercial program, known as TOP.

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