The perils and promises of corporate wokeism

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When President Joe Biden’s first joint address to Congress drew just under 27 million viewers last month, critics were quick to note the sharp decline in viewership compared to past presidents. Former President Donald Trump’s first joint address drew 20 million more viewers, and former President Barack Obama had 50 million people tuned in for his.

Live television in general is facing big ratings challenges, even as we have been more likely to be at home over the last year. Even though this year’s Super Bowl pitted young phenom Patrick Mahomes of the Kansas City Chiefs against football icon Tom Brady, its ratings were the lowest they’d been since 2007. The Golden Globes saw a 13-year low in viewership, and ratings for the Oscars dropped like a rock, falling by over half from just one year earlier.

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