The U.S. Marine Corps, which celebrates its 247th birthday Thursday, has done two extraordinary things for nearly all its existence: The Corps adapted to warfare as enemies, geography, and technology changed while not only sustaining but deepening its sense of self, warfighting ethos, and purpose.
Sometimes an organization derives its identity from a specific product or service. Such focus leads an organization and its people to excel in that one thing, but this carries the risk of organizational failure when change overtakes that single thing.
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