Ken Martin, the newly elected Democratic National Committee chairman, faces the herculean task of rebranding the party from an out-of-touch elitist stereotype to a populist agenda that represents the working class.

President Donald Trump successfully snatched the populist brand from Democrats during the 2024 election by campaigning on the economy and fixing the nation’s immigration system. His efforts drew voting blocs once thought to be devoted to Democrats to the side of the GOP, becoming the first Republican to win the popular vote in 20 years.

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