Gov. Tim Walz (D-MN) is rebranding himself ahead of a possible 2028 presidential run to match what he thinks Democratic voters want. Judging by his new public persona, Walz thinks Democrats want an obnoxious jerk.

Walz is on a “Told You So tour” as he positions himself as a Democratic presidential candidate. Like many Democrats after President Donald Trump’s election, Walz has taken to pretending like he uses curse words regularly in order to make him seem more authentic, calling Elon Musk a “dips***,” calling things “total bulls***,” and saying Republicans should be “madder than s***” about student loan debt (for some reason).