A Certain Affinity for the Internet

Published May 2, 2003 3:00am ET



I JUMPED AT the chance to replace my old Visa card with a Cleveland Browns Visa card. Who wouldn’t want to telegraph appreciation for the Super Bowl-bound Browns with every purchase of gas? That was my first clue. “Affinity” credit cards, like specialized California license plates promoting Yosemite or the arts, are just ways of connecting personal taste to the fabric of our lives. Much bigger connections are on the way.

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