The Midterm Elections Won’t Be Won on Twitter

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In the world of politics, perception becomes reality. But when it comes to the prevailing wisdom about the 2016 presidential elections and their likely impact on the 2018 mid-term elections, perception more closely resembles fake news.

It has been widely reported that Hillary Clinton’s $1.2 billion campaign spent almost twice as much on paid media as the Trump campaign, including hundreds of millions more on television and other traditional media.

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