McDonald’s CEO: No heat from breakfast competition

Published April 22, 2014 7:13pm ET



NEW YORK (AP) — McDonald’s apparently isn’t scared by a waffle taco.

Without specifying names, McDonald’s CEO Don Thompson said during a conference call Tuesday that the company hasn’t seen any impact from the “most recent competitor” in the breakfast space. In apparent references to Subway and Taco Bell, he also noted that McDonald’s seems to face new rivals every year in the mornings, whether they’re “sandwich shops or taco shops.”

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