The Department of Commerce is seeking comments on a proposal to enhance U.S. data-privacy rules by giving consumers more control over how businesses gather and use their personal information.

Since California passed a landmark privacy law earlier this year, U.S. businesses have been pushing the Trump administration and Congress to advance legislation on the issue to avoid a patchwork approach to regulation across the country. Concerned about the cost of compliance, companies also worry that America could lose its position as a global tech leader after the European Union implemented its own sweeping privacy law in May.