PepsiCo is aiming to cut prices on some of its well-known snack products by as much as 15%, a move that comes as families across the country complain about cost-of-living issues and inflation.
Because retailers set prices in stores, PepsiCo is implementing suggested changes it expects retailers will follow to attract more customers, according to the Wall Street Journal. The move comes ahead of snack-heavy Super Bowl parties this weekend.
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