When former Vice President Kamala Harris rebranded her 2024 campaign social media accounts as a “new Gen-Z led progressive content hub” ahead of the midterm elections, she attracted both cheerleaders and scoffers. 

Some Democrats hailed Harris for visionary outreach to younger voters in a crucial election year with control of Congress on the line. Others mocked the apparent reference to the 67 meme in the account name, which was quickly abandoned.