Washington Examiner columnist Joe Concha praised a New York gas station for finding an unconventional way to attract customers, calling its promotion offering discounted gas to people willing to dance “impossibly smart.”

The Sunoco and Halfmoon Car Wash in Halfmoon, New York, offered customers 20% off gas and selected in-store purchases on July 30 if they danced for at least 15 seconds in front of the cashier. The promotion, dubbed “Dance for a Discount,” quickly went viral, with videos from the gas station generating millions of views across social media, according to Times Union. 

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