The Case for Gingrich’s Electability

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It’s an article of faith among many Republicans that Mitt Romney is the most electable candidate in the GOP field. But it’s not clear that this assertion is actually true. In fact, if one were going to design a Republican opponent tailor-made to President Obama’s liking, that opponent would be uniquely vulnerable to Obama’s main rhetorical thrust (making class-warfare arguments), uniquely unsuited to take clear aim at Obama’s least popular action as president (spearheading the passage of Obamacare), and uniquely strong in states that are unlikely to matter in the general election race. In all three of these ways, Romney is made to order for Obama — while his chief rival, Newt Gingrich, is not.

None of this is to question Romney’s potential appeal to moderate voters. Nor is it to deny that Gingrich has more baggage and would be easier for Obama to try to vilify as a “conservative extremist.” But there is more to winning over moderates than simply running the most moderate candidate, and the truth is that no one really knows whether Romney or Gingrich would pose a more powerful electoral challenge to Obama.

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