Mexico has a serious obesity problem, with seventy percent of adults and thirty percent of children overweight or obese. Indeed, Mexico recently surpassed the United States to become the fattest major country in the world. We don’t win anymore!

A big reason for Mexicans’ growing waistlines is the country’s national addiction to soda. And so, in 2015, the Mexican government imposed a ten percent surcharge on sugary drinks, ostensibly to curb consumption.