‘Harry Potter’ marketing craze in full swing

Published June 25, 2007 4:00am ET



Falls Church may soon be known as the “Harry-est” town in America.

Amazon.com is running a promotion in honor of the final installment of the “Harry Potter” book series. The town that pre-orders the most copies of the book will win $5,000 for the local charity of its choice. Falls Church isn’t the only local contender; Fairfax is ranked third and Vienna fourth. Herndon (28), Rockville (59) and Alexandria (75) are also on the list.

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.