Morning Jay: Previewing the GOP’s 2012 Message

Published November 18, 2011 11:00am ET



Earlier this month, I looked at the Democratic campaign argument. Today, I’m going to look more closely at the GOP’s.

The “campaign argument” is the pitch that both sides make about why you should for vote them. Put aside your own partisan inclinations, and you usually can tell when one side has the better argument than the other – e.g. the Democrats in 1996 and the Republicans in 1984. Sometimes, it’s hard to make that judgment, as in 2000 or 2004, when I think the two sides had equally strong arguments.

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