Smirnoff’s Vodka Gambit

By Victorino Matus
Published December 28, 2015 9:25pm ET
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Smirnoff’s Vodka Gambit
As the Wall Street Journal recently reported, Diageo brand Smirnoff is trying to reverse declining sales of its leading vodka by focusing on … music? According to Journal reporter Saabira Chaudhuri, Diageo is also working to earn its main vodka brand a name in the electronic-dance-music community, in an attempt to earn the loyalty of […]

As the Wall Street Journal recently reported, Diageo brand Smirnoff is trying to reverse declining sales of its leading vodka by focusing on … music?

According to Journal reporter Saabira Chaudhuri,

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