A rule of thumb for researchers: If you create a super-smart algorithm to determine, say, the best movie of 2015, and you come back with Mortdecai, that might be a sign that there’s something wrong with your research methods—not that the American people inexplicably failed to appreciate the genius of Johnny Depp mugging for the camera with a pencil thin moustache and “hilarious” British accent. Likewise, if you design a study to find the most pro-Donald Trump colleges in America, and your “research” yields that those campuses include such redoubts of right-wingery (just kidding!) as Scripps College, Wesleyan, and Hampshire, there might be something screwy with your methods.
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