FARGO, N.D. (AP) — A group of Columbia University MBA students touring the country this summer to help small businesses improve their products chose a Fargo company partly because they liked the brand and partly because they could do their research in a tap room.

Nothing says more about a city than its craft beer, said Elizabeth Pfieffer, one of four researchers who spent the last week at the Fargo Brewing Co., named for North Dakota’s largest city.