RICHMOND — A person attending the activist group Fight for $15’s march in Richmond could easily have mistaken it for a protest by the Black Lives Matter movement rather than one for a $15 minimum wage, the march’s stated purpose.

This was intentional on the part of the event’s organizers, mainly the Service Employees International Union, which hopes to use the fervor from the protests against police shootings of African-American males to fuel the political push to for a higher minimum wage.