It's the Campaign, Stupid

Published November 18, 1996 4:00am ET



The search is on among those who would learn nothing from history for the large, irresistible forces that made this an unwinnable election for the Republicans. There are none. The reason for the Republican defeat is to be found not in the economy, not in the opponent, not in the stars, but in the candidate. The most important fact about the 1996 presidential campaign for Republicans is that, but for Dole (and Kemp), it was winnable.

Now, one could at this point get a little metapolitical and blame the nominating process that gave us this candidate. Or blame the psychological inclination of Republicans, dating back 40 years, to nominate the next senior guy in line. But whether anyone else could have been chosen by the Republicans is a question best left to the metaphysicians. In this year, in this universe, Republicans chose Dole. And Dole lost it.

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