Make Pepsi Political Again

By Jim Swift
Published April 17, 2017 5:44pm ET
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Make Pepsi Political Again
Pepsi’s unintentionally brilliant marketing campaign with Kendall Jenner was derided by leftists as a for-profit appropriation, namely of #Resist and #BlackLivesMatter. It’s more hype than Pepsi has gotten in ages. As the furor has died down, thought leaders are questioning how the brand can recover with deeply scarred consumers. Two liberal copywriters have a solution […]

Pepsi’s unintentionally brilliant marketing campaign with Kendall Jenner was derided by leftists as a for-profit appropriation, namely of #Resist and #BlackLivesMatter.

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