Is Penney breaking its ‘no coupon’ promise?

Published October 11, 2012 10:48pm ET



NEW YORK (AP) — Is J.C. Penney breaking its promise to offer no more coupons? That depends on who you ask.

In its latest email to customers, the department store chain’s CEO Ron Johnson not only offered an update on the recent changes at the chain, but also dangled an incentive to come back: $10 off customers’ next purchase.

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