D.C. to push free condom program on TV

Published June 3, 2013 4:00am ET



The District government, in a broadening of its efforts to promote its condom-distribution program, will debut a television advertising campaign Tuesday that public health officials hope will resonate with young residents and help to combat sexually transmitted diseases.

“When you go and watch TV, you don’t see a lot of condom ads. You see ads for birth control medications. You see plenty of ads for Viagra and Cialis,” said Michael Kharfen, of the D.C. Department of Health. “Somehow, condoms have this thing about them, and so what we’re trying to do is change that attitude about it.”

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