CARSON CITY, Nev. (AP) — A new brand that will be used to entice visitors to Nevada and promote everything from tourism to economic development, job training and education was unveiled Tuesday by Gov. Brian Sandoval and other state officials.

“Nevada: A world within. A state apart,” is Nevada’s new slogan that began as a marketing campaign for the Nevada Commission on Tourism but took on an added dimension when Sandoval said he wanted to incorporate it with other government programs and agencies.