Business is booming at the University of Maryland.

Put in as a collaborative effort between the Dingman Center For Entrepreneurship and Kevin Plank, a U.Md., graduate and chief executive of Under Armour, the 2nd Annual Cupid?s Cup competition looks to help spark up-and-coming entrepreneurs to reach their dreams. Started a year ago, the cup is a competition that pits U.Md. students against one another to win a part of $22,500 that Plank has donated to help grow their business.