Starbucks: Croissant sales doubled after makeover

Published January 24, 2014 7:50pm ET



NEW YORK (AP) — Starbucks was never exactly known for its croissants — or any of the baked goods, for that matter.

Now, however, the company is seeing early signs of promise for its revamped lineup of sweets, which has made its way to about a third of its U.S. cafes. In an earnings call Thursday, Starbucks’ chief financial officer Troy Alstead said croissant sales have doubled wherever the new recipes have been introduced.

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