Hunter Biden’s media blitz in support of his new personal memoir, Beautiful Things, appears to have not been enough to help the book blow out the sales list.

The book by the 51-year-old son of President Joe Biden, published on April 6, sold 10,638 copies in its first week, according to Publisher’s Weekly’s sales list, putting it at No. 12 in the list of top U.S. hardcover nonfiction sales.