A YEAR AGO TO THE DAY, I stood, alone, on the banks of the Brandywine River, and raised a quiet voice of criticism against The Return of the King. Suspecting that it would win critical praise overdue from The Fellowship of the Ring and The Two Towers–as well as the Oscars those movies deserved–I predicted that down the road Return of the King would be the least loved installment of the series.
Love is difficult to measure, but dollars are not. Look, for example, at the box office returns for the trilogy. Fellowship began by earning $315 million in the United States. The Two Towers saw a modest increase to $342 million, which is what sequels are supposed to do. Return of the King saw only a similar increase, to $377 million. Make no mistake, $377 million is a healthy number. Most movies would cry to do such numbers. But with $342 million as a baseline and two years of pent-up expectation, it probably should have done better. Particularly considering Oscar: Traditionally, winning big at the Academy Awards has been thought to add anywhere from $10 million to $50 million to a movie’s box office gross. (Last year a group of professors at Colby College analyzed data for Academy Award nominees and winners prior to 1987 and found that the true benefit of a Best Picture win was an average bump of $16 million. As movie inflation has skyrocketed, box-office take has been front-loaded, and the Academy Awards have become a more omnipresent event, it is likely that the average boost for a Best Picture winner today is significantly greater.)
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