Consumers gave overwhelming positive feedback for payday lenders on the website of the Consumer Financial Protection Bureau, which an industry group is touting ahead of a deadline on a rule that lenders have warned could shutter the industry.

Of 12,546 comments on payday lending posted through the bureau’s “Tell Your Story” portal, 12,308 reflected positively on the industry, according to the Community Financial Services Association of America, an industry group for payday lenders.