TOKYO (AP) — Stigma, pay cuts, and risk of radiation exposure are among the reasons why 3,000 employees have left the utility at the center of Japan’s 2011 nuclear disaster. Now there’s an additional factor: better paying jobs in the feel good solar energy industry.

Engineers and other employees at TEPCO, or Tokyo Electric Power Co., were once typical of Japan’s corporate culture that is famous for prizing loyalty to a single company and lifetime employment with it. But the March 2011 tsunami that swamped the coastal Fukushima Dai-ichi plant, sending three reactors into meltdown, changed that.