Earlier this month a radio station that made history became history.

Seattle’s 570 KVI announced that it was flipping its format from conservative talk to “Classic Hits” of the 60s and 70s. As Talkers magazine reported last year, it was KVI that pioneered the all-conservative talk format now used by hundreds of other radio stations and one fabulously successful TV cable network. It was done without any polls, consultants, or focus groups.