Domino’s introduces a ‘Siri’ to take mobile orders

Published June 16, 2014 5:47pm ET



NEW YORK (AP) — Domino’s is introducing its own version of Siri.

The pizza delivery chain on Monday is introducing a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named “Dom.” The rollout is part of an ongoing push by Domino’s to take business away from rivals and smaller pizza shops by offering more convenient ways to order.

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