Democratic Convention Nielsen Ratings

Published August 28, 2008 6:40pm ET



Minneapolis I‘m sitting in the Xcel Energy Center watching the birth of a convention hall–a cacophony of hammers, drills and “testing one, two, three” suggests the Republican Convention is just days away. The media presence in these halls is always impressive. Modern conventions are, after all, largely media events. AP, BBC, ABC, CBS, PBS, and Fox sky suites stand at various stages of completion–with technicians setting up cameras, cables, and video monitors. And right above the Thompson-Reuters and AP suites, the Al Jazeera Channel has a box too. It’s still dark–maybe they had a late night of pre-convention festivities? All this led me to wonder who is watching the festivities. Nielsen’s new website contains some interesting data on viewership. No results are available yet on last night, but a couple highlights from days 1 and 2:

Almost 26 million people watched the second night of the 2008 Democratic National Convention–a 16% increase from 22.3 million viewers on the opening night of the convention. Tuesday night’s speeches, which featured Senator Hillary Clinton’s much anticipated keynote address, continued to draw a large proportion of African Americans (12.7% of all African American viewers tuned in).

Mark Blumenthal at Pollster.com highlights how African American watching of this week’s Democratic convention compares to the rest of the population:

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