It’s not just the Washington Redskins who are trying to reach out to Hispanics. Local transportation officials are making a special push to reach out to the region’s growing Hispanic population — albeit without a fight song — for a new survey of local travel patterns after finding they were underrepresented in the past. They are sending out initial letters in both English and Spanish for the first time and offering $25 Visa gift cards instead of checks for those who complete the survey.
“We want to make sure we are adequately representing all populations segments in the transportation plans,” said Robert Griffiths, who is directing the survey for the National Capital Region Transportation Planning Board.
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