Transportation officials try to better understand Hispanics’ commutes

Published September 17, 2011 4:00am ET



It’s not just the Washington Redskins who are trying to reach out to Hispanics. Local transportation officials are making a special push to reach out to the region’s growing Hispanic population — albeit without a fight song — for a new survey of local travel patterns after finding they were underrepresented in the past. They are sending out initial letters in both English and Spanish for the first time and offering $25 Visa gift cards instead of checks for those who complete the survey.

“We want to make sure we are adequately representing all populations segments in the transportation plans,” said Robert Griffiths, who is directing the survey for the National Capital Region Transportation Planning Board.

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.