Fantasy football has an estimated 30 million players nationwide, a TV sitcom built around it and, now, its own convention produced by the same people who run Comic Con.

The first Fantasy Football Fest will be held at the Convention Center in Atlantic City this weekend, a two-day event expected to attract 25,000 fans who will participate in fantasy drafts while they meet — and maybe pick up a few tips from — real NFL veterans, including Hall of Famers Joe Montana and Bruce Smith.