MYRTLE BEACH, S.C. (AP) — With the Labor Day weekend over, the Myrtle Beach area is turning its attention to a fall tourism campaign

The campaign starting Tuesday is dubbed 60 miles in 60 days, referring to the 60 miles of beaches running from Georgetown to the North Carolina line that make up the Grand Strand. The 60 days cover the time between the start of the campaign and the end of October.