Talking Points

Published November 18, 2012 5:00am ET



Will the Twinkie cease to exist?

Cupcake giant Hostess announced last week that it will close its doors after failing to negotiate the end of a strike with its union workers. But while Hostess is planning to stop making its well-known treats, the Twinkie is expected to survive. Hostess will likely sell the rights to make Twinkies to its competitors as the company goes through the bankruptcy process to help cover its debts. According to an Associated Press report, the Twinkie alone brought in $68 million in revenue for Hostess, and that has other snack makers mouths’ watering.

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