In drinking news (the most important news, let’s face it), Brown-Forman is selling that American classic, Southern Comfort, to the Sazerac Company for $543.5 million (and throwing in Tuaca, an Italian liqueur, as part of the deal). For despite the increase in U.S. consumption of whiskey and bourbon, sales of SoCo have been in decline. Is this because we are looking for authentic whiskies and Southern Comfort isn’t considered one? Because it’s not—it is, in fact, a liqueur. Who knew?