At some point after the early summer polls confirmed Governor Andrew Cuomo’s ample lead over progressive primary challenger Cynthia Nixon, but before the candidates’ first and only primary debate last week, actress and activist turned gubernatorial hopeful Cynthia Nixon pivoted to her fanbase.

The Emmy-winning actress has embraced the source of her celebrity: Playing snarky workaholic Miranda Hobbes on Sex and the City. The move toward Miranda acknowledges that though she’s been running for governor for several months, among the politically unaware, Nixon’s still better known for a character she played 14 years ago than for her spin on the millionaire’s tax or her critiques of Cuomo’s subway oversight.