TOKYO (AP) — Japanese tire manufacturer Bridgestone signed on as a top-tier global Olympic sponsor Friday in a 10-year deal that will cover the 2020 Tokyo Games and provide further long-term financial security to the IOC.

Bridgestone officials declined to reveal financial terms but the Asahi Shimbun newspaper reported that Bridgestone will pay $344 million to become a worldwide sponsor under the International Olympic Committee’s global commercial program, known as TOP.