Nike lays off some Fuelband staff

Published April 21, 2014 4:59pm ET



NEW YORK (AP) — Athletic gear maker Nike said it laid off some staffers who worked on its Fuelband digital fitness products.

Nike Inc. launched its Nike + FuelBand, a bracelet that tracks movement, in 2012 and introduced a newer model, the FuelBand SE, in November 2013. The band tracks movement and translates it into what Nike calls “Fuel.” Users can set daily goals for how much movement that they want to achieve. The band connects wirelessly to a smartphone app and has a pedometer and clock.

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