KFC parent Yum tests new chicken restaurant

Published April 7, 2014 9:34pm ET



NEW YORK (AP) — As KFC struggles in the U.S., parent company Yum Brands is testing a new chicken restaurant called Super Chix.

A website for the restaurant in Arlington, Texas, shows a menu that seems positioned as a more premium offering than KFC, in line with the trend toward foods people feel are higher in quality. The menu is fairly simple and lists a chicken sandwich, chicken tenders, fries and custard. Toppings include kosher pickles, jalapenos and sweet pickles, while sauces include smoky honey pepper and Sriracha sweet and sour.

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