Dylan Mulvaney pitches new Bud Light ad as company heads in opposite direction

Published March 14, 2024 12:56pm ET



Dylan Mulvaney expressed disappointment that Bud Light hasn’t picked up a comedic pitch for its next advertisement, despite the fact the brand has been working for months to distance itself from the social media star.

Mulvaney, a biological man who identifies as a woman, was at the center of a panel discussion during South by Southwest on Sunday under the theme “When Beer Goes Viral: The Role of Brands & Media in Fighting Hate.” The conference, which continues through Saturday, puts on discussions, exhibitions, lectures, and the like surrounding the film and music industries.

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